25+ campaigns

Commercials

Selected spots shot across Romania and Moldova — telecom, banking, retail, wine & spirits, FMCG. A selection; full reel available on request.

Roman Kantsir is a director of photography for commercials and brand films, with more than 20 years in film, advertising, television and commercial production. He has lensed 25+ campaigns across Romania and Moldova, for telecom, banking, retail, wine & spirits and FMCG brands.

He works as DoP on the production — lighting, camera and the look of the film — with the agency’s crew or leading a small camera crew, and covers the TVC and its social cutdowns on the same shooting day.

Formats & deliverables

TV commercials (TVC)

Single spots and campaign films for television and broadcast, shot with a full lighting package and a crew scaled to the production.

Brand films

Longer-form brand and corporate films — the same cinematic approach applied to a company’s own story, product or anniversary campaign.

Social cutdowns & vertical

Vertical and square edits for social, framed on the same shoot as the main film so one production delivers the TVC and the social cutdowns together.

Product & e-commerce

Product-focused filming and stills where the object is the hero — controlled lighting, clean frames and repeatable setups for a product range.

Telecom & banking

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Orange — Family OrangeFamily Orange — Christmas 2025 OrangeChristmas 2025 Orange — Afară. Acasă. OrangeAfară. Acasă. Orange — 25 years Orange25 years Fundația Orange Fundația OrangeCampaign film MAIB — Train MAIBTrain MAIB — 35 years MAIB35 ani MAIB — Red MAIBRed

Retail & services

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Linella LinellaSpot Linella — Premii mari LinellaPremii mari Linella — 25 years Linella25 ani Magazinele BOMBA Magazinele BOMBACampaign Victoriabank VictoriabankSpot Chișinău Equity Chișinău EquityCorporate film

Wine, spirits & FMCG

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Cuza Vodă Divin Cuza Vodă DivinBrand film Bardar Divin Bardar DivinSpot Radacini winery RadaciniWinery film ULTRA Beer ULTRABeer campaign Zahăr Domnița Zahăr DomnițaSpot Zahăr Domnița — Clipe dulci de neuitat Zahăr DomnițaClipe dulci de neuitat Apa OM Apa OMSpot Gura Căinarului Gura CăinaruluiWater campaign Letto LettoFurniture campaign

Public campaigns & other work

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JTI Romania — Anti-contraband JTI RomaniaAnti-contraband JTI Romania — Anti-contraband II JTI RomaniaAnti-contraband II MrBit MrBitApp campaign Camez — Manifesto CamezManifesto Ce vezi în imagine Ce vezi în imagineCampaign

Also delivered in vertical formats

Commercial still — vertical cut
Commercial still — vertical cut
Commercial still — vertical cut
Commercial still — vertical cut

Frames from commercial work — vertical cuts.

Questions

Can you shoot a TV commercial and social cutdowns from one production?

Yes. Commercial work is framed to cover the main film and its cutdowns at the same time — vertical and square formats for social are shot on the same day, so one production yields the TVC and the social edits together.

Which brands has Roman Kantsir worked with?

25+ campaigns across Romania and Moldova, for brands including Orange and Fundația Orange, MAIB, Linella, Magazinele BOMBA, Victoriabank, Chișinău Equity, JTI Romania, ULTRA, Cuza Vodă, Bardar, Radacini, Zahăr Domnița, Apa OM, Letto, Camez and MrBit.

What kinds of commercial work does he take on?

TV commercials, brand films, corporate films, social cutdowns and vertical content, and product filming. He is the director of photography rather than the agency, so he can work with the agency’s crew or lead a small camera crew.

How is a commercial production briefed?

Send the brief — brand or agency, the format needed (TVC, brand film, social) and the delivery date — through the contact page. He covers Romania and Moldova from Bucharest and Chișinău.

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